The Protein Habit Challenge
January 28, 2026
The Protein Habit Challenge Simple Nutrition That Actually Sticks

THE PROTEIN HABIT CHALLENGE
3 Weeks • Simple • Flexible • Inclusive
Nutrition doesn’t need to be complicated to be effective. That’s why we’re running the Protein Habit Challenge, a three-week, flexible and inclusive way to build one powerful habit: eating protein consistently.
There’s no food scale, no macro tracking, and no pressure to be perfect. The focus is on showing up, doing your best, and building momentum.
The Core Goal
The goal of this challenge is simple: build the habit of eating protein at meals.
Protein supports strength, recovery, muscle, metabolism, and energy, yet many people under-eat it without realizing. Instead of tracking grams or logging every bite, this challenge emphasizes consistency over precision.
You earn points for eating protein at meals, increasing intake toward a simple target, and showing up consistently. You are not penalized for smaller portions, skipping snacks, or being new to nutrition.
You earn points for:
- Eating protein at meals
- Increasing intake toward a simple target
- Showing up consistently
You are not penalized for:
- Smaller portions
- Skipping snacks
- Being new to nutrition
HOW PROTEIN IS MEASURED (NO GRAMS)
We use hand portions, not numbers.
FULL PROTEIN SERVING
Women:
- 1 palm-sized portion of protein
- OR 1 scoop protein powder
- OR 1 cup Greek yogurt / cottage cheese
- OR 3 eggs
- OR plant-based options (see below)
Men:
- 1.5–2 palm-sized portions of protein
- OR 1.5–2 scoops protein powder
- OR 1.5 cups Greek yogurt / cottage cheese
- OR 4–5 eggs
- OR plant-based options (see below)
PLANT-BASED PROTEIN OPTIONS (VEGAN & VEGETARIAN)
These count exactly the same as animal protein:
1 Full Protein Serving ≈
- 1 block (3–4 oz) tofu or tempeh
- 1 cup cooked lentils, chickpeas, or black beans
- 1 cup edamame
- 1.5 cups high-protein pasta or quinoa
- 1 plant-based protein shake (≥20g protein)
- Mixing sources (beans + grains) absolutely counts.
DAILY POINT SYSTEM (MAX 10 POINTS/DAY)
MEALS (3 PER DAY)
Per meal:
2 points → Meal includes some protein (about ½ serving)
3 points → Meal includes a full protein serving
Max from meals = 9 points/day
SNACKS (OPTIONAL BONUS)
+0.5 points → Protein snack (½ serving)
+1 point → Full protein snack
Snacks are never required.
DAILY CAP
Max 10 points per day
Prevents overdoing it and keeps things fair
CONSISTENCY BONUS (WEEKLY)
You’re rewarded for showing up:
5 days logged = +3 points
6 days logged = +5 points
7 days logged = +7 points
WEEKLY MAX
Daily points: 70
Consistency bonus: +7
Weekly max = 77 points
THE TAKEAWAY
✔ Eat protein at meals
✔ Do your best
✔ Be consistent
✔ No perfection required
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you can ACHIEVE your goals with us
CrossFit is meant for all levels of fitness, and our universally scalable model is built for you.


